It's not a secret that how a product is packaged makes an impact on how it is perceived by a potential buyer. I'm sure all of us have been taken in by a pretty label only to find out that the beauty was not more than skin deep when it came to what was inside the box. This may become more of a problem with the trend toward design-forward grocery packaging. Food and Wine takes a look at why all of your groceries are becoming more beautiful.

Brands are leaning in on Instagram-worthy labels and unique packaging that they hope will lure in younger customers, who tend to view a product's looks as an extension of their overall style sense more than older buyers do. Before, brand loyalty was paramount and products were meant to be easily identified, but not necessarily stunningly beautiful. Now, gorgeous packaging isn't limited to niche or unusual foods, but extends to staples like canned beans, olive oil, and even salt. While the article doesn't state this as a factor, I think the ubiquitous celebrity pantry photos featuring shelves of carefully curated, visually pleasing produces might be playing a role.

Having attractive labels isn't just something companies hope will move the needle on purchases: there's a growing body of evidence that the right packaging does indeed boost sales. According Katie Andrew, director of merchandising for non-perishables at FreshDirect, sales of Fishwife's vividly colored, eye-catching tinned products are up 200% year over year. She is quick to point out, however, that design alone won't create a loyal customer. The product will still have to be good to drive repeat sales. But why not have a delicious food that looks good when sitting on your pantry shelves?