In the late 2010s, Alison Roman was the "it" person in the land of viral food videos and was queen of cookbooks. Her debut, 2017's Dining In: Highly Cookable Recipes and the follow up, 2019's Nothing Fancy: Unfussy Food for Having People Over, were NYT bestsellers and wowed EYB Members, with both landing in the top 70 books in the EYB Library by popularity. Nothing Fancy ended up as the "Best of the Best" in our 2019 annual rankings.

Then came 2020, but it was not the pandemic that caused heartburn for Roman, it was an interview in which she suggested that Marie Kondo and Chrissy Teigen had sold out by launching houseware lines at major retailers. This perceived denigration - aimed at women of color - was underscored by the fact that Roman herself was working on a line of kitchen utensils. She soon became persona non grata in culinary circles, especially as allegations of cultural appropriation also came to light.
After being "semi-canceled" following the interview - she lost her column in The New York Times - Roman didn't disappear; instead she pivoted to an online newsletter and slowly attempted to rebuild her brand. While she did offer an apology shortly after the interview, she didn't go on an extended apology tour in an attempt to rehabilitate her image. In fact, she remains rather blasé about the whole affair and is now getting ready to release another cookbook, this time returning to her pastry-chef roots. Sweet Enough comes out next week, and the author discusses her new book, along with the past controversy, in a recent interview with Time magazine.
In the interview, Roman explains why she didn't engage in a lengthy rehabilitation effort. “I had two choices: I could let it ruin my life or not,” she says. Later in the article she noted: “I’m not ashamed of who I am. I f-cked up. But I never wanted to have ‘a comeback.’ It’s like eating sh-t on the sidewalk. If you lay there, people are going to notice. But if you get right back up, you can rebound and keep moving.” How far she has rebounded might be calculated by how many books she sells this time around.
CookShelf
6 comments
Jenny
sanfrannative
Skamper
Wende
I'm expecting the new one to come today and I'm pretty excited about it since the desserts from her other books are right up my alley.
Unfortunately, Alison has a gift for humor and snark, but apparently not for knowing where the third rail was. Her meteoric rise meant that a lot of people would be gunning for her while at the same time allowing equally offensive online remarks from others slide by - one of her targets was well known for her constant attacks on people and finally took a leave of absence from twitter after it was revealed that she drove a woman she targeted to near suicide.
But back to Roman, I continued to follow her when she moved to substack, and while her contrition about the online incident was very clear, it took her a while to get her wonderful sense of humor up and running again. I'm glad she did. She's a wonderful writer who doesn't need the snark to be fun to read.
To be honest, most people online need to calm down. As my grandmothers used to say, "If you can't say something nice about someone, don't say anything."
cookbookaddict2020
SerenaYLee