With its vivid coloring, red velvet cake is often the top choice for a Valentine's Day dessert. The cake - once a relatively obscure Southern specialty - rose to prominence in the late 90s and soon 'red velvet' found its way into a host of other foods from bagels to cinnamon rolls. The phrase become "secondhand for luxury, decadence, and richness," according to food writer Jaya Saxena. But does red velvet live up to its hype? Saxena says no.

"A bagel place should not have to worry about red velvet," laments Saxena, who feels that in today's world with the sense of urgency that drives brands to capitalize on the current "it" item, people will produce things to fit the trend, like slapping 'red velvet' on a product just to say they have it, without regard for quality or taste. It merely takes a healthy dose of red food coloring and maybe a bit of cream cheese icing to "red velvet" something, but what does that actually contribute besides an off flavor and odd hue?
Regardless of Saxena's feelings on the matter, red velvet is sure to remain popular for awhile, especially on Valentine's Day. I have listed below some of the top rated red velvet recipes in the EYB Library. Where do you stand on red velvet (cake or otherwise) - yay or nay?
- Red velvet Milky Way cake cookies from Picky Palate by Jenny Flake
- Red velvet cupcakes with marshmallow icing from Home by Karen Martini
- Red velvet cupcakes from Martha Stewart Cupcakes (pictured)
- Stella Parks' red (wine) velvet cake from Food52 by Stella Parks
- Red wine velvet cake with whipped mascarpone from The Smitten Kitchen Cookbook by Deb Perelman
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8 comments
Rinshin
gamulholland
FJT
averythingcooks
I’m absolutely sure that I do not need a red velvet bagel but re: the cake…..it has an interesting history and we might be harshly judging something that was equated to luxury in the mid 1900’s based on our modern version. In this case, updated is clearly not the same as improved.
averythingcooks
EmmaJaneDay
SerenaYLee
jmcmanigal
mochi
matcha
chile crisp
salsa macha
As for red velvet, it's chocolate cake with fake coloring and not even really red, so I'm not sure what the big deal is. But if it tastes good I would certainly eat it!