iPad

In a bold move, The New York Times announced that it plans to turn its cooking website and app into a subscription service. Beginning next week, NYT Cooking will charge $65 USD per year for access to the 18,000+ recipes from staff writers like Melissa Clark and Sam Sifton. There will be an option to pay $5 for four weeks if you don't want to commit to a full year's subscription, and NYT Cooking has indicated it plans to offer discount subscriptions in the future. 

Currently, to access a recipe on NYT Cooking, you must create a free account. The site plans to offer a metered approach, similar to other parts of the Times, so you will be able to access to a certain number of recipes each month without paying. The iPhone app, however, will only be available to paid members. If you are a subscriber to the main NYT site, you will receive access to the site for a "limited time," after which you will have to pay as well. 

NYT Cooking is betting that people will feel the recipes are superior to those freely available elsewhere on the web. A spokesperson downplayed the cost, saying "For less than the cost of two avocados at Whole Foods you can get access to the best recipes in the world." What do you think of the change?

There are approximately 4,200 recipes in the EYB Library from The New York Times, but not all of those are from the NYT Cooking site. Many recipes have been published in blogs and by food writers outside of the organization and in the Times main site; access to those recipes should remain the same.